Google product marketing manager course.

Google product marketing manager course You’re invited to check out the variety of learning resources in the guide. Product Marketing Course. Start training How to Ace the Google Product Marketing Manager Interview. Course outcomes Build a research-backed positioning strategy that leans into the product’s differentiation. This certificate program gives you the necessary tools and tactics to make strategic decisions that will impact the growth and viability of your product, organization, or venture. Learn the same industry-leading product management practices and processes Google experts use to build the innovative products that our customers love. It emphasizes using marketing tools to enhance customer satisfaction and create strategic value for businesses. Over the course of two years, APMMs gain hands-on experience, rotating across various Google products while working alongside experienced product marketing managers. The first and most sought-after product management and product marketing certifications in the world. Google has many special features to help you find exactly what you're looking for. Learn at your own pace and get Google product certified along the way. S. The final course in this program is a capstone course which includes a peer-graded comprehensive final project and a graded mock Certified Product Manager Certification examination. In this Google digital marketing course, you’ll learn how people interact with brands and how online tools like social media, display advertising, and email can attract and engage customers. Click the confirmation link in that email to verify your account. Project managers are natural problem-solvers. Learn how to become a product marketing manager from someone with years of experience in product marketing at small, medium, and large companies including Sony PlayStation & Google affiliated startups. The CPMM™ focus begins with a successful launch and continues as the product moves through growth, maturity and eventual decline. Your lead instructor received his MBA from the top marketing school in the U. pmmschool. Mar 6, 2025 · This gives you a chance to learn how product marketing is done across different teams at Google and find potential mentors to guide your career growth. Moving into a senior product marketing manager increases the salary to ₹25,00,000 annually . Our product management and product marketing courses and certifications provide essential training for product professionals at every stage of their careers. Led by elite Silicon Valley Product Leaders, our live, small-cohort programs deliver recognized certifications and 1:1 coaching. Courses mix marketing strategy and product tactics - and are built around real-world case studies and common business scenarios - so you develop actionable marketing and product know-how you can apply right away. Please check your promotional tab or spam folder. Commercialization. alone. Understanding A Google associate product manager helps a Google product manager while assisting various product teams. 6% Snag yourself a pay increase average of 5. Get professional training designed by Google and get on the fastrack to a competitively paid job. You’ll attend live online classes led by industry experts, join breakout sessions to complete group projects, and May 9, 2025 · Take The Course: Coursera; 13. Learn how to get a Product Marketing Manager job at Google with essential tips from past interviewers and hiring managers. With our Product Marketing Manager Certification you’ll also become part of a thriving community of Product Managers. Jan 6, 2025 · The BrainStation product management course promises to teach cutting-edge skills in product strategy, Agile methodology, Lean product development, wireframing, prototyping, and more to help you become a qualified product manager. ¹. Different types of Product Manager roles and Common myths Search the world's information, including webpages, images, videos and more. Introduction to product sense and problem solving; Problem space v/s Solutions space. Nov 8, 2018 · Here at Product School, besides hosting expert talks from Google and other professionals, we conduct hands-on product management courses. If you like overseeing product development, conducting market research, and defining product strategy this role is for you. Choose from a wide range of Product Marketing courses offered by top universities and industry leaders tailored to various skill levels. It includes a detailed overview of what they're looking for along with real interview questions and answers from Google PMM interviews. You will learn about value creation and entrepreneurship and the connection between a product manager and an entrepreneur. ‎ Mar 12, 2025 · The Product Marketing & Management Fundamentals course . Strategic Product Marketing: Learn product launch and marketing tactics that fit your product and resonate with your target audience. A Product Manager oversees the development and lifecycle of products, ensuring they meet user needs and business goals. You will also learn about critical thinking and the product manager. A tenured product marketing voice, Holly brings expertise across go-to-market strategy, messaging, positioning, and stakeholder management. This course helps the student prepare for the Google Product Marketing Manager interview. As an APM, you'll work on real products, gain hands-on experience, and develop the skills you need to become a successful Who Should Attend: This course is ideal for professionals in marketing, product management, sales, and business development, as well as entrepreneurs and small business owners looking to enhance their GTM capabilities. Product marketing is a crucial aspect of any business, and it involves promoting and selling a product or service to potential customers. It depends why your doing it: for employers or for the knowledge. substack. Designed by Google, the course allows you to learn at your own pace, balancing interactive learning with practical application to deepen your Discover what it takes to build a successful career in digital marketing and e-commerce. This rigorous certification is in partnership with the Association of International Product Marketing and Management (AIPMM), the world’s largest product management Mar 6, 2025 · The Google APM (Associate Product Manager) program is a two-year rotational program that provides recent graduates and early-career professionals with the opportunity to learn from experienced product managers at Google. This course teaches a market-driven approach to product marketing and management, using the Pragmatic Framework to identify and optimize strategic opportunities. Dec 16, 2024 · Ensure the certified product manager training program covers topics relevant to your career goals. com during open application windows, or set job alerts to be notified when applications open if they are not open currently. The Certified Product Marketing Manager (CPMM™) credentials indicate a thorough understanding of the product marketing functions which are responsible for ensuring the success of the product in the marketplace. Google has worked with Coursera to make Google Career Certificates available on their platform. There are over 464,000 open jobs in project management with a median entry-level salary of $87,000 in the U. Many go on to become Product Marketing Managers, leading larger teams within Google. It also offers technology entrepreneurs analytical skills to help set their company up for greater market success. The product training courses are completely worthless and expensive. Enroll for free, earn a certificate, and build job-ready skills on your schedule. Feb 1, 2023 · The Associate Product Marketing Manager (APMM), program is Google’s global, renowned early-career program, which was started in 2003 by Marissa Mayer at a similar time she started the Associate Product Manager (APM) program. Product marketing, or the process of bringing a product to market, is an increasingly critical role that sits at the intersection of the marketing and product management functions. This course gives you a strategic system to position your product, craft messaging that resonates, and run go-to-market campaigns that generate adoption, engagement, and reven The Google Project Management Certificate is available globally in English on Coursera, an online learning platform that offers access to online courses. It has a practice quiz on product management opportunities. Gain job-ready skills in UX design, project management, data analytics, and IT support. They set the plan and guide teammates, and manage changes, risks, and stakeholders. The training program runs through Coursera and includes six STEVEN FUND, MBA Corporate VP, Brand and Marketing Operations, AMD. Shape Google's story as an Associate Product Marketing Manager. The program kicks off with a cohort of 20-30 APMMs and begins with a one-week boot camp focused on foundational skills in product marketing. Curriculum. Marketing mix. google. Product marketing management is the art of communicating your product to an audience of potential customers. Google Digital Marketing Certifications - These are free and paid certifications delivered by Google Skillshop and Coursera. It is suitable for both beginners and experienced practitioners seeking to refine their skills and stay updated with the latest The Certified Product Marketing Manager (CPMM) credential, offered by the Association of International Product Marketing and Management (AIPMM), is a globally recognized certification that validates a professional's expertise in product marketing. After completing the two-year program, APMMs have several paths they can take. A wide range of topics and activities will be covered during this online product management course. There are many paths to becoming a product marketing manager. The program is designed by Google and taught by experts in the areas of IT, user experience design, project management, and more, and combines skills training with hands-on practice. New product development. The Google Career Certificate program is an online training program that offers professional certificates in fast-growing, high-demand technology fields. Experienced product marketing managers in growth-stage tech companies, PMs, and Marketers who own some or all of the traditional product marketing portfolio. Our main focus is on getting you as close to the real Transform you career with Coursera's online Marketing Management courses. Enroll now! Product School is the global leader in Product training and Enterprise growth, empowering a vibrant community of over 2 million. Learn about responsibilities and workflow for product roles in B2B v/s B2C, Startups v/s Enterprises. Product management skills are in high demand — LinkedIn ranks product manager as one of its most promising jobs — with openings for product management jobs growing 29% year over year in the U. In short, Google APMs work on the small stuff to pave their way to becoming a Google PM. Proven Framework: Apply the Pragmatic Framework, a practical, market-driven blueprint, to achieve tangible results in your product marketing efforts. The Product Leader Certification (PLC)® is specifically designed for product managers looking to advance in their careers and level up their product strategy skills to drive greater impact. Practical tools and methods guide participants in aligning products with real market needs to drive business impact. Interested in the APM program? You can apply via careers. Be sure Access free online training to develop skills for Google workplace tools. Prepare for the Google Product Marketing Manager interview with an inside look at the interview process and sample questions. Like ProductSchool, Pragmatic Institute offers in-person and online options for its certification course. It also introduces you to the product management and marketing body of knowledge or ProdBOK. Watch every thing you can on Udemy or YouTube to get the knowledge, but if you’re doing it for a job the CSM is the only one. For example, AIPMM’s certified product manager course includes the following topics as a guide: Product management and marketing. An email has been sent to your email address. You will find online courses, education sites, articles, videos, and more. AIPMM Certified Product Manager Credential through 280 Group. Get professional training from Google. Google Career Certifications - These are professional certifications related to IT support, Data Analytics, Project Management, UX Design, and Cyber Security. Grow your Google Ad skills. This course explores marketing management principles through real-world examples, case studies, and exercises. 5. 3. Become the product marketer your company trusts to drive growth. Career Opportunities. Equal Opportunity. They manage product roadmaps, prioritize features, and coordinate cross-functional teams. They are the backbone of a product's success, and ultimately, of the company’s success. Our alumni network is made up of over 15,000 successful professionals who have gone on to work at top companies such as Google, Uber, and Meta. Not only that, but our certifications are built with the support of PMMs from the largest orgs around such as Adobe, Google, Linkedin, Atlassian, Grammarly, and many more. 2. How to become a product marketing manager. With a keen focus on helping growing startups define and refine their message and positioning, he specializes in constructing robust content strategies that span the entire marketing funnel. The Product Marketing Manager Certification (PMMC)™ is designed for people from any professional background who want to get their first Product Marketing Learn how to create a user-centered product strategy that dials into your customers’ needs and delivers value-driven solutions. We are committed to building a workforce that is representative of the users we serve, creating a culture of belonging Skills you'll gain: Product Roadmaps, Product Management, Customer Retention, Cross-Functional Team Leadership, Professional Networking, Financial Analysis, Product Strategy, Technical Product Management, Product Requirements, Product Development, Financial Statement Analysis, Product Lifecycle Management, New Product Development, Innovation, Team Leadership, Artificial Intelligence and Online Product Marketing courses offer a convenient and flexible way to enhance your knowledge or learn new Product Marketing skills. Start driving real growth with product marketing that works. They balance customer needs, production capabilities, and business profitability to make decisions at each step along the way. In this article, we will explore the various aspects of product marketing, including understanding the target audience, developing messaging and content, establishing a strong brand Jan 3, 2025 · The Google Project Management Professional Certificate provides comprehensive training in project management essentials, ideal for aspiring professionals like a marketing manager or product owner. THOMAS MOYER, MBA Delivery Manager, Social Media, Genentech Instructor, Marketing Management Certificate Overview of Product Marketing, Key Responsibilities, Skills, Career Path; Solid understanding of PMM role, similar to how Google markets its products; Basics of marketing management and strategic planning; Foundational knowledge in marketing management, akin to Amazon's marketing strategies Join our online Product Management class wherever you are! Product Marketing Manager Certification (PMMC)™ Group Product Manager, Google. Included in my knowledge is a lot of enterprise and a SaaS product management experience - I was an early product manager at Mass Relevance, a social API and data-focused enterprise marketing platform which was acquired in 2014. Earn a career certificate. You can filter by skills, teams, your experience, content type, or how much time you have to go through the resources. Introduction to Product Management & Product Thinking. . ALICE GOLDSTEIN, BA Senior Product Marketing Manager, Hitachi Vantara Former Instructor, Social Media Marketing Professional Specialization, UCSC Silicon Valley Extension. In this video, you'll hear from Cindy, a product This course offers new and aspiring Product Managers foundational training in the Product Manager discipline. Product lifecycle management process. This career offers substantial growth potential, attractive salaries, and the chance to drive product success and innovation. Feb 20, 2025 · 1. Search the world's information, including webpages, images, videos and more. Jan 6, 2025 · According to Glassdoor, the national average salary for a product marketing manager in India is ₹16,74,590 . com/🎯 1:1 Coaching – Book a session Learn from the collective success and experience of the world’s biggest product marketing community. Google is proud to be an equal opportunity and affirmative action employer. Join today! Aug 5, 2024 · Though not a true certification, IBM’s employer-recognized Product Manager Professional Certificate offers many of the same benefits. It was designed to help build future business leaders in the Marketing organization at Google. 📩 Newsletter – Subscribe here: https://henrythepmm. Sanjeev Verma. And in the UK, product management skills directly connect to other tech skills where business leaders have identified significant skills gaps. How to answer product improvement questions. Spencer, a Senior Product Marketing Manager at Superhuman, is driven by a passion for content and messaging. Stop launching features and hoping they land. Dec 10, 2024 · While Google has a large number of dedicated product managers, careful product management is an expectation for all roles. At its core, product management is about prioritizing — defining clear goals to guide a team in solving real, meaningful user problems. com/🚀 PMM School – Join now: https://www. You’ll also discover how to effectively use AI for marketing. Marketing Management (IIMBx) The Marketing Management course . 6% when you earn your Pragmatic certification badges. Welcome to Google Marketing Platform Academy, end-to-end programme that offers a curriculum of weekly webinars, short video tutorials and bi-weekly newsletters to help you get the most out of Google Marketing Platform products and solutions. and works in the epicenter of product marketing in San Francisco. They’re responsible for taking care of the smaller aspects of a product, like product feature implementation, ensuring that the product design is accurate, and more. While working in new application development at Amazon Web Services (AWS), Holly also delivers thought-provoking ideas for GTM strategy in workshops, lectures, and two podcasts. Great product managers own every stage of a product’s lifecycle, from ideation to product retirement, and everything in between. Product Management: An Introduction Career opportunities range from startups to large corporations, with roles such as Product Marketing Manager, Brand Manager, and Chief Marketing Officer. rqajs xqhekmc jbawl cea lmzk owda ufac ypoh cosw bnjosite lohrim ebhlbr gyqyto lpdx gwjdla