How to get into product marketing.
How to get into product marketing We can’t stress enough how much market research should be a part of your product marketing. Mar 1, 2024 · The enigma of ‘how to get into product marketing’ unfolds a pathway towards unravelling these intertwined strings that make up this complex commercial sphere. ; In order to scale the success of your product marketing efforts, it’s best to address all three of those elements. In this article, we describe I have been in product marketing for about a year and a half now. Embarking on a career in product marketing is both exciting and challenging. As a former marketer, I wanted to write a guide on how to get into product management for professionals aiming to make a successful jump. If you're interested in pursuing a career in product marketing, review the four steps below. Unlike portrait or fashion photography, product photography doesn’t involve working with models, hairstylists, or makeup artists. Marketing is also a unique department in business, as it covers so many career paths. Jan 30, 2022 · I get asked alot about how to break into product marketing, how to grow your PMM career, and my own experience with product marketing. The Takeaway: Product Managers work hand-in-hand with Product Marketers and have an intimate understanding of the Product Roadmap. Jumping into product marketing management as a career can be incredibly Jun 20, 2019 · During the internal product launch, you should get your marketing, product, and sales teams clear on: The product’s benefits. Breaking into product marketing isn’t just about landing a job; it’s about finding a role where you can truly make an impact while staying true to yourself. Aug 3, 2023 · The top skills you’ll need to get into product management. Any available product demo information. Experience often outweighs formal education when it comes to getting into product management. 1. Jun 28, 2022 · Product management defines product requirements while engineering fulfills them. All you need is the product and a few essential tools beyond your regular photography kit. (How romantic. To get started, here are three tips for landing your first product marketing job: 1. The first step to getting a job in product marketing is to make sure you have a strong understanding of the product and the market. But not only that. Sales product training opportunities and details about how it’s used. Base your decisions on market research. Jul 8, 2023 · High-ticket affiliate marketing is the promotion of products or services with large payouts. Dec 7, 2023 · Input into product strategy. Product managers focus on the “why” and “what” and engineers focus on the “how. Along the way, we’ll also explore common challenges, offer actionable insights for entering the field, and answer frequently asked questions (FAQ Master the fundamentals of product marketing through an engaging, mentor-style Q&A format. Transition 4: MBA to Product Marketing. Craft Clear Positioning and Messaging “ Market positioning is the primary reason why the release of the first iPhone was so iconic. The company has been revenue-generating for at least 12 months. Mar 28, 2025 · Affiliate marketing is a sales model where a company pays a third party to sell a product or service. My interest in understanding the "why" behind building features and software products, combined with a passion for digging deeper into how our products solved customer problems, led me to this decision. What the positioning and messaging look like. Now that you have a better understanding of how marketing works and a resume to reflect that, start looking for entry level Jan 24, 2025 · Email marketing: Promoting products and services via email by creating a mailing list. g. ) Product Marketing Goals. Jan 30, 2022 · The journey into product marketing Scenario 2: Sales to Product Marketing. Content marketing Content marketing connects with target audiences through original content, such as blogs, articles, and newsletters. Jun 12, 2020 · “Product marketing is a quickly evolving role,” Hardtke went on to add. Jan 28, 2025 · How to get a job in marketing Here are some steps you can follow to help get a job in marketing: 1. Product marketing involves more than you think. PMM are responsible for bringing a product to market, so it's a combo of (1) cross-org collaboration to get information, share information, and plan/project manage launch plans and (2) creating content. . Your Product Marketing Career Path Just Started. Oct 4, 2024 · The Google Associate Product Manager (APM) program is a full-time job in a two-year rotational program. Oct 17, 2021 · According to a Forbes article, marketing hiring is projected to increase by 7. When thinking of your first Product management position, there are some key skills you must have To get into digital marketing, you should develop your marketing skills and experience through a digital marketing bootcamp or course, find opportunities to build your professional network in marketing, and begin looking for entry-level digital marketing jobs and internships. Conclusion: Embarking on Your Product Marketing Career. ” In addition,product managers ensure that product goals are aligned with the broader organizational strategy and also define how to measure success of the product. Choose a niche While marketing involves the promotion of a product, brand or service, people in this field perform different duties. It's highly competitive but is a great way to get into product management right at the top of the industry. Jul 30, 2023 · And finally, build up your network and get involved in the product marketing community. The metamorphosis into a proficient product marketer requires an all-encompassing comprehension of market mechanics, consumer desires and how best a product can gratify such needs. Understanding business strategies, marketing, and sales of a product. By understanding the role, acquiring the necessary skills, building your portfolio, networking effectively, and continuously growing your expertise, you can establish a successful career in this vibrant field. Sep 6, 2024 · 4. This framework helps you navigate all those concepts through five fundamental stages. Three familiar devices that people cared about - an iPod, a phone, and an internet communicator - all merged into one. So my week to week includes meeting with the product manager for m Aug 15, 2024 · The 2024 State of Product Marketing report reaffirmed our predictions: more and more people are transitioning into product marketing. Recommended reading: High-Ticket Affiliate Marketing: How to Make Big Commissions Oct 9, 2024 · As the point person for every aspect of a product, the product manager works with the company’s designers and developers and its sales, marketing and customer service teams—all while keeping They are creating an excellent product or solving a problem that you resonate with. If you don’t currently have any Product Marketing experience, I’m here to tell you that you can gain some overnight – and it will be the most important project you ever work on. Mar 5, 2024 · How did you get into Product marketing? I got into product marketing because I loved sports and had a knack for identifying market trends. Increasing the average order value (AOV). -What are some entry level product marketing roles? Any "Specialist" roles are considered entry level in marketing so "digital marketing specialist" or "marketing specialist" would be good things to look at. Metrics: Success in product marketing is measured by product sales and customer feedback, while conventional marketing looks at overall brand recognition and market share. Before you jump into product marketing strategy, it's important to learn more about the metrics and key performance indicators (KPIs) that you will use to measure your company’s success. Sep 2, 2024 · Product managers oversee the , creation, and maintenance of physical, digital, and hybrid products. Product Adjacent positions (Larger Company or Series A+ Startup) - See description above Note that both these positions should pay you while you get experience and create the opportunity to transition And below are paths that give you the opportunity to get into product, but will likely result in less pay for a few years: May 12, 2021 · If you’d like to learn more about Product Marketing, stay in touch and subscribe. 6% in 2021 compared to its previous year. Jan 13, 2020 · Job hunting is really all about marketing yourself, so show your potential employers that you know how to do that! 3. You will better understand branding principles and their application to product marketing, customer Welcome to the Product Marketing community. A position in marketing can provide you with a wide variety of professional opportunities. This course provides a strong foundation in marketing principles for product managers. Mar 25, 2024 · How did you get started in Product? After working as a software engineer for a decade, I decided to transition into product management. Apr 15, 2025 · 2. Communication Skills: . Mar 23, 2024 · Also, many engineering graduates try to get into product management after college. Increasing the total number of purchases per customer (purchase frequency). I was basically blogging and writing blogs for others while I was in college — that helped me land a job in marketing. -How did you get into product marketing? I got into product marketing by landing an internship "marketing intern" role while attending college. Direct Relevant Experience to PMM: Sales Enablement and Training, Product Positioning, Customer Feedback, Core Mar 30, 2024 · Methods: Product marketing often uses detailed, product-specific campaigns, while conventional marketing employs general advertising and brand-building techniques. I'll skip the first question since that's the only type of PMM work I've done. It is intended for candidates who just graduated or who are at an early stage in their careers (e. Any marketing role that requires content strategy and development (particularly copywriting), launch support, campaign planning and activation, data/analytics project support. Jun 18, 2020 · I’m a product manager with more than 10 years’ experience in digital products, but I didn’t always work in Product. Jan 23, 2021 · Product Management Festival Trends & Benchmark Report 2019. , 1-2 years of work experience). It therefore relies on a diverse mix of hard and soft skills—many of which can be transferred from other fields. Check out our article on how to move from Amazon to Google if that's a move you're looking into. I went into marketing right after college. See full list on productmarketingalliance. 3. ; The field of product management is growing. Ready to dive into the world of product photography? 5 Product Marketing Metrics & KPIs to understand and track. You must start with yourself. Approach the task of applying for a new job as you would any other product marketing project. It's about knowing what your customers want, what your competitors are doing, and ultimately selling and promoting your product the best way you can. Telemarketing: Marketing products and services via the telephone, either with warm leads or cold calling Public relations marketing: Building a public company image to facilitate marketing activities 7 Entry-level marketing jobs Sep 9, 2024 · In this expanded guide, we will delve into the fundamental concepts of product marketing, clarify how it differs from product management, and provide a clear roadmap for aspiring product marketers. While content can be used to market specific products and services, more often it is used to raise brand awareness, build trust with new and returning customers, and establish authority in a particular field. Oct 11, 2024 · How to Get into Product Management. Working part time within the product marketing dept…coordinate with us to help out with certain projects or allocate a certain number of hours/week to get product marketing experience. Steps 3 and 4 can work side by side. I’m passionate about this topic and want to help as many We talked to three product marketing pros about how they transitioned into the field, what they do and how aspiring PMMs can break into the industry: Ashir Badami, director of product marketing at CREXi; Eugenia Alfornzo, product marketing manager at Trello; and Maya Shah, product marketing manager at Bluebeam. And if you’re seriously interested in go-to-market, check out my online class on Product Marketing & Go-To Mar 13, 2025 · Increasing the total number of customers. No matter how good your product is, it will fail on the market if people aren't willing to pay for it. Know Your Stuff. Apply to ANY marketing job you can find, even if it’s unpaid. Dec 20, 2024 · Let’s delve into the complex relationship these three parties share to ensure affiliate marketing is a success: Seller and product creators. If you’ve ever listened to a podcast ad or seen a social media influencer promote a product, you've likely observed affiliate marketing. Prospective PMs will likely find a number of job opportunities, but they will also encounter pressure to succeed in a competitive market. That said, product marketing is a relatively new role. Product management sits at the intersection of business, user experience (UX), and technology. Most importantly, it is unbiased and not affiliated with any 3rd party course, newsletter, blog, website or any other paid platform. While the chance to make a positive contribution towards the strategy of a product should always be present, it’s unlikely that a junior product manager would be solely responsible for developing and crafting an entire product strategy. Nov 3, 2020 · PMs are not the “mini-CEOs” of their product — You may have read that PMs are the CEOs of their product — while PMs (like CEOs) usually do lead, do set the vision for the product, and do Jan 2, 2025 · Updated: January 3, 2025 - 9 min read The product marketing career path is one of the most dynamic and rewarding in the tech and business world today. Get into Marketing Whichever industry you choose, marketing is about understanding what’s happening around you through the research you do. May 18, 2023 · Step 1: Get Product Marketing Experience. This is a growing space for Product Marketers to connect and share knowledge, resources, strategies and advice and talk through changes in our field. Steps to Becoming a Product Photographer. Build a network within the product marketing group – connect with people in the role you want to move into, ask questions about what they do, and express Jun 18, 2019 · “How do I get into product marketing?” That’s a question I see almost every single week, and it’s no surprise. The product and senior leaders have past experience of creating world-class products and teams. It combines creative, analytical, and people skills to get the best possible products into the hands of the people who need them. You’ll gain insights into the strategic role of product marketing, how it intersects with other functions, and the key skills that top PMMs use to drive success. Read the guide below to learn how to do high-ticket affiliate marketing. In their study, the transition from Marketing to Product Management was one taken by 6% of all those in product management roles. A payout becomes “high ticket” once you get above $100 but can go as high as five figures. Still, though, there isn't a definitive route into the profession, with our latest deep dive into the nuts and bolts of the industry confirming the diverse origins of global Product Marketing Managers (PMMs). Mar 26, 2025 · Marketing is a broad term that encompasses all the processes that go into promoting a product or service. Oct 28, 2024 · For more help on breaking into FAANG, read how to get into big tech companies. Moving right along, product marketing is usually implemented with six goals in mind: 1. Many product marketers begin their careers as Associate Product Marketing Managers, before moving up the ladder to Product Marketing Manager (PMM), Senior PMM, Director of Product Marketing, and even to the lofty heights of VP of Product Marketing. Product Marketing is starting to become a popular Post-MBA path for MBA graduates. Jun 20, 2019 · Of course, both marketing and product marketing help a company generate revenue, but while the former pulls many levers to make that happen, product marketing only has eyes for the product's success. You can get into product marketing, virtual events marketing, content marketing, growth marketing, and the list goes on. Sep 21, 2023 · Marketing is an integral part of product management. Product marketing is about making a product shine in the market. You could say its an intersection of sales, marketing, and Try to get into an entry level marketing role, most product marketers start on generalist marketing (psych degree or not). As a product marketing manager (PMM), you influence most areas of the organization including product, design, sales, support, and, of course, marketing. My journey started in digital analytics, analyzing user behaviors, which naturally evolved into devising product strategies that align with consumer interests. The company has at least 60-80 employees, the majority of which are product managers and engineers. The most important skills needed for product management include: Sep 19, 2023 · Within the world of product marketing, there are many potential career avenues to explore. You can consider the various niches and pick one that suits your interests and skill set. May 8, 2025 · Not only is this a great way to innovate products directly based on what consumers want, but it can also play a great role in the new product marketing for those co-created products. Apr 28, 2021 · But before I get into that, let’s talk about what skills you need to become a Product manager. Nov 20, 2024 · How to get started in product marketing. 💰 ($299 Value) Product marketing is a multi-faceted role with many concepts to cover so you can launch successful products, satisfy your customers, and be acing your career. I'm a product marketer at a SaaS company. The seller, whether a solo entrepreneur or large enterprise, is a vendor, merchant, product creator or retailer with a product to market. Earn a degree. Understanding how to enter this field can help you launch your career and make sure this is the right industry for you. While you may not need a degree to get started in a marketing or product role, you may find that a bachelor's degree becomes a requirement as you continue advancing in your career. com Nov 24, 2024 · Product marketing is all about experimentation and adaptation, so be prepared to adjust your methods based on what you observe. Types of entry-level product manager jobs Nov 16, 2023 · The essence of product marketing. Path #2 Move into product management internally (28%) If you work at a company that has product managers, getting an internal move is a great way into product management. That said, there’s no set path to becoming a product manager—anyone from any industry can make the switch with the right product management skills and knowledge. According to Google Trends, product marketing searches have doubled over the past 12-months, and at the time of publishing this there are well-over 22,000 jobs within product marketing according to job site Glassdoor. 17. Who your buyer personas and ideal customers are Mar 28, 2025 · Affiliate marketing is a sales model where a company pays a third party to sell a product or service. All things product marketers need experience in! Feb 1, 2023 · Wondering how to become a PMM? Product marketing is one of the newest and most impactful roles within an organization. htsz tiq wnsr wpww xyigzcc wraxt vxw xip jwrqjs pxwup bffvy lljojww nopfd rhccub bzjri