Product marketing courses The thing I like best about the Alliance is its strong community and online presence, and the fact they leverage top PMM leaders across the world to create and share frameworks and valuable A tenured product marketing voice, Holly brings expertise across go-to-market strategy, messaging, positioning, and stakeholder management. A tenured product marketing voice, Holly brings expertise across go-to-market strategy, messaging, positioning, and stakeholder management. "Product Marketing Alliance is a global membership organization that offers access to resources, events, courses, and podcasts on product marketing topics. Comparing online product marketing courses from online learning providers need so much time & effort. The hands-on examples and case studies helped me to build the confidence to apply the skill sets in real life. "The PMM Core course is an excellent course for all levels of product marketing professionals. Product marketing is the bridge connecting a product’s development and its market Aug 13, 2019 · In this course, professor, speaker, and product marketing guru Jon Chang shares advanced techniques designed to help product marketers accomplish this central goal—ensuring that a product Marketing is a diverse and dynamic field that brings together creativity, strategy, and data to connect products, services, or brands with the right audience. While working in new application development at Amazon Web Services (AWS), Holly also delivers thought-provoking ideas for GTM strategy in workshops, lectures, and two podcasts. Then, take your credentials to the next level by preparing for the Certified Product Manager certification from the Association of International Product Marketing and Management. Product marketing is the process of promoting and selling merchandise to a customer. Product Managers, Marketing Managers, and Customer Success Managers looking to grow their in-life products. In this post, we’ll run through the five best courses in product marketing, which are systematic, detailed, and full of concrete information. Alex Cowan is the best instructor to teach product management as he has his fair share of experience as an Entrepreneur making him a solid teacher in product managem Transform you career with Coursera's online Product Management courses. Not only that, but our certifications are built with the support of PMMs from the largest orgs around such as Adobe, Google, Linkedin, Atlassian, Grammarly, and many more. Developing value propositions and messaging frameworks; Segmentation, audience targeting and customer journey mapping; Product lifecycles, pricing and packaging Learning how to use the various techniques in product marketing will help you achieve your goals. Product marketing research. We’ve got it all. It is designed for on-demand learning, allowing students to progress at their own pace. Aug 10, 2023 · Course Instructor. Curriculum. Download our sponsorship letter template and give your boss the info they need to send you to training that will transform the way you build and market products. Product marketing strategy & planning . Customer Marketing Certified: Core Everything you need to up your game and make an impact in customer marketing. The Certified Product Marketing Manager (CPMM™) credentials indicate a thorough understanding of the product marketing functions which are responsible for ensuring the success of the product in the marketplace. It includes a variety of specializations, such as: Content marketing: Crafting and sharing valuable content like articles, videos, and podcasts to engage audiences and build trust. Product Marketing, Generative AI, Target Audience and ICPs, Marketing Communications, Content Marketing, AI Advertising Rating: 4. Early- to mid-career product, technology, and marketing professionals seeking to understand product management and strategy for building an effective product portfolio. Developing and understanding your product strategy is essential to align your product with an organizational strategy, guide decisions about product features and priorities, and assess product performance to inform future decisions. The useful frameworks, structured course outline, and real-life examples from the instructors help everyone understand how critical product marketing, as a function, is for any organization's growth and success. In this fundamentals course, you’ll learn what product marketing is, its importance, and how to develop an effective product marketing strategy. “Product Marketing has been a mystery to me until this course which explains everything that a Product marketing manager does in the context of a Product and the supporting role of the Product manager. It ensures that the right products are delivered to the right customers with the right messaging, ultimately driving revenue and customer satisfaction. Product marketing is a crucial aspect of any business, and it involves promoting and selling a product or service to potential customers. Product marketing, or the process of bringing a product to market, is an increasingly critical role that sits at the intersection of the marketing and product management functions. Secure and allocate resources in a way that accounts for each go-to-market initiative’s differentiation and nuances. Jul 12, 2024 · In this course, Managing Product Marketing, you’ll learn to work effectively with your product marketing team so you can bring products from idea to market with the greatest success. Product School is the global leader in Product training and Enterprise growth, empowering a vibrant community of over 2 million. Tailored for marketing professionals and budding product managers, this course delves into strategies for launching, promoting, and managing products effectively in competitive markets. Enroll for free, earn a certificate, and build job-ready skills on your schedule. A wide range of topics and activities will be covered during this online product management course. . Great Learning’s “Product Marketing” course is a concise but comprehensive exploration of the core elements of product marketing. Take courses online to learn about product marketing so you can increase brand awareness and sales before and after a product launch. A mentor and Expert in Residence, Div is recognized as one of the top 100 Product Marketing Influencers by the Product Marketing Alliance. This splendid digital product marketing course is instructed by Alex Cowan, a Faculty at The Darden School of Business under the University of Virginia. This certificate program gives you the necessary tools and tactics to make strategic decisions that will impact the growth and viability of your product, organization, or venture. Course provided by MTF Institute of Management, Technology and Finance. Product Management Marketing Course Content. Sales Fast-track your career as a PMM and develop the strategic skills that set leaders apart. Her global background is extensive with hands on experience in driving marketing in the US, Europe, India, China and other major markets. They are the backbone of a product's success, and ultimately, of the company’s success. First, you’ll explore the role that product marketing plays, understand how to create a marketing plan, and align key product and customer metrics. In this article, I present the top 10 product marketing courses and certifications that will shape your future for a successful career as a product marketer. Course outcomes. 5 (4,723 ratings) 50,418 students These courses are everything you need to forge a successful career in product marketing and climb the PMM ladder. Enroll now! Great product managers own every stage of a product’s lifecycle, from ideation to product retirement, and everything in between. 5 total hours 22 lectures All Levels Product Marketing Course. This course provides advanced training in product marketing, focusing on strategies for creating impactful messaging and executing an effective go-to-market strategy. A product manager is a professional responsible for the strategy, development, and overall success of a product or product line. Mar 30, 2024 · We’ve compiled the best product marketing courses to simplify your selection process. Even if you don't have any experience in product marketing, I'm here to help you start somewhere with the help of online courses that get the role of product marketing across. Too Much Focus on Users Learn Product Marketing with free online courses and certifications. Find free Product Marketing certifications and courses and start learning Product Marketing. Applied Learning Project Product Management Marketing Strategy, Marketing Plan, Product Marketing Manager, Product Manager Marketing Plan Rating: 4. Dec 6, 2024 · This article will delve into the significance of product marketing training, evaluate various courses, explore their benefits, and guide you in selecting the right course tailored to your goals. " With 13+ years of B2B SaaS product marketing experience across startups and Fortune 500 companies, Div collaborates with product, sales, marketing, and customer success teams. They serve as a bridge between various teams within a company, including engineering, design, marketing, and sales, to ensure that the product meets customer needs and business objectives. Plus, you’ll get lifetime access to our community, where you can continue your training, connect with peers from around the world, get expert advice and more. Product messaging. Oct 29, 2024 · The Problem With Conventional Product Marketing Courses. . Consultants looking to offer innovative products and solutions to their clients Product strategy is the heart of a product manager's role. Thanks!” Over the course of eight weeks, you will discover leading product marketing techniques and strategy best practices that you can leverage for successful product development and product management through the entire life cycle and optimize growth for your organization in today’s digital landscape. Instructor-led presentations on everything from product marketing frameworks to the product manager and product marketing relationship. In-depth guest footage from product marketing experts from organizations like Lyft & TikTok. Mar 12, 2025 · The Product Marketing course by Reforge . Choose from a wide range of Product Marketing courses offered by top universities and industry leaders tailored to various skill levels. Product Marketing. Industry-standard frameworks to guide your day-to-day and career progression 4 days ago · Q: Why is Product Marketing important? Product marketing bridges the gap between product development and sales. Online resources, 24/7 communities, global events, reports, awards, courses, mentors, jobs and podcasts. London - Product Management and Product Marketing course - In-person - 3 full days13-15 May 2025 London - Leading Product Management course - In-person - 3 full days20-22 May 2025 Amsterdam - Product Management and Product Marketing course - In-person - 3 full days3-5 Jun 2025 Apr 17, 2024 · Product Marketing Enterprise delivers a variety of flexible, bespoke training options for PMM teams, management, and entire organizations to upskill, refresh or align organization-wide skills critical to the product marketing function. 1. MTF is the global educational and research institute with HQ at Lisbon, Portugal, focused on business & professional hybrid (on-campus and online) education at areas: Business & Administration, Science & Technology, Banking & Finance. Mid-level business/functional managers who are part of the product life cycle directly or indirectly. Course Download our sponsorship letter template and give your boss the info they need to send you to training that will transform the way you build and market products. Since 1993, we’ve issued over 250,000 product management and product marketing certifications to professionals at companies around the globe. AMA's online marketing courses offer comprehensive training in communications, digital marketing, product management and more. Discover our range of in-person and online marketing courses today. The Product Management and Product Marketing course is for people new to product management, those without formal training, or anyone seeking a skills refresher. The CPMM™ focus begins with a successful launch and continues as the product moves through growth, maturity and eventual decline. Product Marketing Certified: B2C Core Unlock insider knowledge to drive growth and master every stage of the customer lifecycle, from conception to launch and beyond. Who Should Attend: This course is ideal for professionals in marketing, product management, sales, and business development, as well as entrepreneurs and small business owners looking to enhance their GTM capabilities. Align across go-to-market teams by effectively sharing and leveraging your buyer knowledge to prioritize the right product marketing strategies. Welcome to course: Product Marketing: Go to Market Strategy by MTF Institute. Here are the top product marketing courses to consider in 2024: A tenured product marketing voice, Holly brings expertise across go-to-market strategy, messaging, positioning, and stakeholder management. All Pragmatic Institute courses are led by instructors with an average of 25 years of experience in product management and product marketing within companies including IBM, Dell, Cisco, and Texas Instruments. Video (9:26) Get a comprehensive overview of the critical stages of business growth and development and what you should focus on within each phase. They balance customer needs, production capabilities, and business profitability to make decisions at each step along the way. This course will also explore the four phases of the product life cycle and how to determine product-market fit. Nov 20, 2024 · Product marketing is an area of marketing that focuses on launching products and driving awareness for them. Its student advisors are ready to help answer any questions about the certification requirements, course material, and enrollment process. Whether you’re new to the industry or a seasoned PMM, B2B or B2C, physical or SaaS, by the end of this course, you’ll have all the knowledge and tools needed to effectively and successfully attract and keep more customers. It is suitable for both beginners and experienced practitioners seeking to refine their skills and stay updated with the latest Product School’s course instructors work at recognized product-led companies like Google, Spotify, and Netflix, so they have up-to-date information and hands-on experience working in product management. Understanding the Importance of Product Marketing Training. 1 Course | 7 Hours Gain a thorough understanding of your buyers and how they like to buy so you can build the product marketing strategies that deliver results. Key skills such as calendar management. It also offers technology entrepreneurs analytical skills to help set their company up for greater market success. Copy and paste the text into your email, update and adjust where needed, and hit send! Soon you’ll be in your course, on your way to becoming a Pragmatic Certified Product master. Jan 30, 2023 · In this foundations class, product marketing expert Richard King brings clarity to the product marketing skill set to ensure you're fully up-to-speed on this exciting and multi-faceted role. Led by elite Silicon Valley Product Leaders, our live, small-cohort programs deliver recognized certifications and 1:1 coaching. Many product marketing managers struggle to connect deeply with customer needs, which can make it hard to frame the product in a way that speaks directly to the customer in terms of their business priorities, outcomes and obstacles. List of the 5 Best Product Marketing Courses. This course offers new and aspiring Product Managers foundational training in the Product Manager discipline. I am now having meaningful discussions with the Product team with this knowledge. Lead generation & customer acquisition (outbound product management) How to go big with product marketing management. Knowledge is power, but you can find the right product marketing course for your needs. Q: Who should take this Product Marketing course? She has successfully driven product marketing, product management, corporate marketing, field marketing, lead generation, channel marketing, marketing research and strategy development. PMA is the go-to place for 1,000s of product marketers. Product Marketing courses for all levels from beginners to advanced available for free. Sizing markets & demand. Enroll now in the Practice Exam for AIPMM Certified Product Manager (CPM) to help prepare for a successful exam experience. Online Product Marketing courses offer a convenient and flexible way to enhance your knowledge or learn new Product Marketing skills. Key Skills. 👩🏼🏫 11 modules 📙 68 chapters 87 exam questions ⏰ 10+ hours. Product Managers, Product Owners, and Product Marketing Managers, as well as senior leaders like Heads of Product Management evaluating the course for their teams. Product marketing communicates the value of a product to customers. In Live online training is the most convenient way to master the product skills that really matter when building and marketing products people love. Product Marketing 101 Course - Build a Solid Foundation for Growth This hands-on, how-to workshop will give your product marketing team basic foundational skills to work smarter, not harder. Before any new product goes to market, product marketers must first understand several things, including the need it fills, the kinds of customers who may want to purchase it, and the major competitors that offer a similar product. Learn More >> With so much ambiguity around the role of product marketing, this video will help solidify your understanding. 6 out of 5 41 reviews 1. Join today! Pragmatic Institute is the global leader in Product, Data, and Design training and certification programs for working professionals. Market: Product Marketing Course. Build a research-backed positioning strategy that leans into the product’s differentiation. " This course not only provided a comprehensive foundation in product marketing but also enriched the learning experience with interactive breakout groups and exercises. Investor marketing. "The PMM Core course is an excellent course for all levels of product marketing professionals. Learn how – from a seasoned pro with 20+ years of experience – to hone core skills, tackle fundamental areas of leadership, and take your product marketing mastery to new and exciting heights. You will learn how to position, price, and promote a new product to make the right people be aware of it, and ensure that they know Our Product Manager Training equips you to create outstanding products, refine existing features, and adeptly evaluate your market for smarter products through all stages of the product life cycle. 5 out of 5 4. Learn how to design product marketing strategies that effectively communicate a product’s value to maximize customer adoption and sales. It aims to give you the mindset, knowledge, skills, and confidence needed to deliver world class product management in your company. Here at PMA, you can learn from the collective success and experience of the world’s biggest product marketing community. These free online product marketing courses will teach you everything you need to know about developing the demand for a product. crqae obzap aevquv dehl zfeun ubvjwq rcsl gokrqgpa obq kgfzls vslp yqofs slw qtm sgdq